Scottish Community Land Network

Welcome to the Scottish Community Land Network

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This site is for people interested in the management and ownership of land-based assets by communities in Scotland. A Scottish Community Land Network, you might say... As you know the internet is a big 'place' with everything about anything so we aim to bring you relevant news and events, and provide opportunities to share ideas with other people interested in this subject. So far there are over 800 members, and more than 500 articles in our archive.

We hope you will join the network so that you can share your views, experiences and aspirations of owning and managing land-based assets.

You can join for FREE - all you need is a valid email address. You'll receive a monthly email digest of news and views from the network, and get access to all the interactive features of this site, which show up when you log in.

The most recent articles are available on the home page - previous articles are in their relevant topic areas (browse the 'Topics' menu on the left).

Skills and Training

Help to increase your internet visibility

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Details: Sunday, 22 August 2010 09:47 Chris York Hits: 397

If you've ever wondered how to get your community website higher on the list of search engines' results, this new toolkit from The Internet Advertising Bureau, the trade body for digital marketing, might be just what you need.

It's down to something called 'Search Engine Optimisation' or SEO. If you already know what this acronym means, you might think you've got it cracked, but a quick flick through the toolkit might make you think again. For example will help you to structure your website content so that it scores highly with search engines like Google (other flavours of search engine are available). The toolkit also covers topics like internet advertising campaigns and how to assess whether your efforts are paying dividends.

To download the guide, visit www.iabuk.net/search (which provides very techie-orientated background on how to use internet searching) or download the guide directly here.

The guide gives advice on search engine optimisation
The Internet Advertising Bureau, the trade body for digital marketing, has launched a free guide to help not-for-profit organisations make their websites easier to find.

The IAB has teamed up with organisations including Oxfam, Shelter and the Central Office of Information, which is the government’s centre for marketing and communications, to provide charities with guidance on search engine optimisation.

Search engine optimisation is the process of making websites easier to find using internet search engines, such as Google.

The document, Search Toolkit for Charities and Public Sector, includes case studies from high-profile charities such as Oxfam, explaining how it increased awareness for a campaign through the use of SEO.

Jack Wallington, chair of the IAB Search Council, said: "The IAB’s Search Toolkit for non-profits has been written by expert practitioners to provide charities with a helping hand in working out how to make the most of this essential online tool.

"Not only will it bring them up to speed with search, but it will help them generate more donations, deliver messages to their audience and build brand."

To download the guide, visit www.iabuk.net/search